Commit to a marketing volume, get a bigger plan’s rate

Yes — take a marketing commitment, a block of marketing messages you pay for up front. 10,000 messages get the Starter rate, Meta’s rate + 15%; 25,000 messages get the Growth rate, Meta’s rate + 12%; 50,000 messages get the Scale rate, Meta’s rate + 8%; 1,00,000 messages get the Pro rate, Meta’s rate + 5%. The prices are ₹1,299 for 10,000, ₹2,599 for 25,000, ₹3,499 for 50,000, ₹4,299 for 1,00,000. It is open on every plan, Pay as you go included. Meta bills you for its own charge as usual; each credit waives our fee on one marketing message to India, and a message to another country uses credits in proportion to Meta’s rate for that country. The block runs out a month after you buy it, on every plan (31 days if you buy it in a 31-day month, otherwise 30), and unused messages are not refunded.

Meta sets the underlying rate for every message and publishes its card openly. What we add on top is set by your plan — 20% on Pay as you go, 15% on Starter, 12% on Growth, 8% on Scale and 5% on Pro — and nothing else is added. A marketing message to India is Meta’s ₹0.8631 plus that percentage, which is why it costs ₹1.0357 on Pay as you go and ₹0.9063 on Pro. Both halves are published so you can separate them on any invoice. A marketing commitment can lower the percentage on marketing messages without changing plan — see the next answer.

No. Each credit waives our fee on one marketing message to India. Meta’s own charge for that message is not part of it — Meta bills it to you directly, as it does for every message.

The block runs out a month after you buy it (31 days if you buy it in a 31-day month, otherwise 30), and what is left is not refunded. Pick the step you expect to use, not the biggest one.